Skill can take you far but in today’s competitive World of electronic dance music production, a producer needs a distinct mark or symbol to stand out among the ocean of heads. One of Shdwcorp’s greatest accomplishment is the brand identity for our personal friend, Jason Brown aka DJ Luci Briggs.


Client

Luci Briggs: A product of a European upbringing, Luci Briggs grew up in Mannheim, Germany experimenting with multiple musical mediums. His desire to professionally immerse himself in the music industry was realized during a chance Prodigy show at a local German music festival. From that moment on, Luci Briggs developed and utilized his skills with guitars, drums, bass, and music production to become a rising star in the music industry.

Background

Skill can take you far but in today’s competitive World of electronic dance music production, a producer needs a distinct mark or symbol to stand out among the ocean of heads. One of Shdwcorp’s greatest accomplishment is the brand identity for our personal friend, Jason Brown aka DJ Luci Briggs.

What We Did

Using a font with hard edges, we created the layout in Adobe Illustrator and expanded the font layers into objects then exported the black and white logo design into Adobe Photoshop to add color and effects.

Crew and Roles

  • Damon Parker: Graphic Design

Tools and Tech

  • Adobe Illustrator
  • Adobe Photoshop

 

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